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Virtue Flourish Shampoo 240ml
Virtue Flourish Conditioner 200ml
Virtue Flourish Booster 120ml
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Virtue Flourish Shampoo 240ml
Give thinning hair the care it deserves with Virtue Flourish Shampoo, a gentle cleanser that helps create the ideal environment for stronger, fuller-looking strands. This lathering formula works from scalp to ends, lifting away buildup while caring for fragile hair so new growth has the best chance to thrive.
Powered by Alpha Keratin 60ku CLINICAL protein and other advanced keratin complexes, it binds to damaged areas along the hair shaft to reinforce strength and resilience. Lightweight humectants and plant extracts support scalp comfort and clarity, helping to clear debris from follicle openings and maintain a healthy foundation for growth.
Benefits:
- Gently cleanses thinning hair while caring for the scalp
- Helps remove buildup and debris from the scalp and follicle openings
- Supports an optimal environment for healthy new hair growth
- Strengthens and protects existing strands to reduce breakage
- Adds light volume for hair that looks fuller and more resilient
- Features a fresh herbaceous, citrus-inspired fragrance
- Formulated without sulfates, parabens, phthalates or synthetic colours, and is vegan and cruelty free
How to use
- Wet your hair thoroughly with warm water
- Work a quarter-sized or walnut-sized amount of shampoo into a lather between your palms
- Apply the lather to your scalp, starting at the nape of your neck and working forward
- Gently massage the scalp with your fingertips, then work the lather through the mid-lengths and ends
- Rinse thoroughly until the water runs clear
- Repeat if your hair has heavy buildup or if you prefer a second cleanse
- Follow with conditioner, focusing on mid-lengths and ends, then rinse well
- Use regularly, every wash day, to help support a healthy scalp environment for thinning hair



















