Hairhouse has First Access to K18's newest launch, FutureIQ, a Biomimetic Hair Longevity Serum built around what the brand is calling MultiVital technology. The pitch is a big one: helping reduce the visible signs of greying, shedding and scalp ageing, all from a single daily serum, backed by a 12-week clinical study. Here's exactly what K18 is claiming, and what the data behind it actually shows.
What Is K18 FutureIQ?
FutureIQ is K18's new Biomimetic Hair Longevity Serum, positioned around the tagline "More Hair. Less Grey." Built on the brand's MultiVital technology, it's aimed squarely at the visible effects of hair ageing: greying strands, increased shedding, and a scalp environment that's lost some of its earlier condition. The core claim is that with consistent use, hair is "reborn with its natural colour," alongside measurable gains in the number of hairs retained on the scalp.
What Does the Clinical Data Actually Say?
The headline numbers come from a 12-week clinical study: up to 19,000 additional hairs retained for more visible volume, and 70% of participants showing fewer greys by the end of the study. K18 has also broken the results down by stage, giving a clearer picture of when different benefits are likely to show up rather than promising everything from week one.
Month 1, Renewal: 100% of participants showed reduced hair fall, 82% agreed the product did not contribute to hair oiliness, and 95% agreed it did not increase scalp sensitivity, an early-stage focus on tolerability and reducing shedding rather than visible regrowth.
Month 2, Momentum: Participants saw up to 10,000 additional hairs for more volume, 87% showed increased density, and 100% showed an improved scalp barrier, the stage where density gains start to build.
Month 3, Visible Transformation: This is where the headline results land: up to 19,000 additional hairs for volume, 70% of participants showing fewer greys, and 54% reporting a revitalised scalp.
Expert Tip: Hairhouse stylists recommend treating a longevity serum like FutureIQ as a genuine consistency play rather than a quick fix. K18's own staged results show the biggest gains showing up by month three, not week one, so realistic expectations matter as much as the product itself when it comes to sticking with a daily routine long enough to actually see it work.
Who Is FutureIQ Actually Built For?
Anyone noticing early greying, increased shedding, or a scalp that feels less resilient than it used to, particularly if those changes feel age-related rather than tied to a single event like illness or major hormonal change. It's a cosmetic hair longevity serum rather than a medical treatment, so it's worth being realistic about what "results" means here: the clinical figures reflect a controlled 12-week study, and individual results will vary based on the underlying cause and severity of greying or shedding.
The Details
K18 FutureIQ is a 90ml serum, priced at $219.95.
Frequently Asked Questions
What is K18 FutureIQ?
FutureIQ is K18's new Biomimetic Hair Longevity Serum, built on MultiVital technology and designed to help reduce the visible effects of greying, shedding and scalp ageing with consistent daily use.
How much hair volume can FutureIQ actually help retain?
In K18's 12-week clinical study, participants retained up to 19,000 additional hairs for visible volume by month three, with gains building progressively from around 10,000 by month two.
Does K18 FutureIQ actually reverse grey hair?
K18's 12-week clinical study reported that 70% of participants showed fewer greys by month three. This is a cosmetic result from a brand-run clinical study rather than a guaranteed or permanent reversal of greying for every hair type or cause.
How long does it take to see results from FutureIQ?
K18's staged data shows reduced hair fall and improved scalp tolerability within the first month, increased density by month two, and the most visible transformation, including fewer greys and higher hair retention, by month three.
How much does K18 FutureIQ cost and what size is it?
FutureIQ is a 90ml serum priced at $219.95.
Hairhouse has First Access to K18 FutureIQ ahead of its general release. Speak to your Hairhouse stylist in-store to find out more before it launches more broadly.