Anti-hair is the ghd-led styling approach that favours natural texture, soft movement and individuality over one polished finish. It was the creative idea behind the hair at Aje's Spring/Summer 2027 show in Paris, where ghd Sculpt and ghd Speed were the hero tools for a team that worked with each model's own texture instead of styling everyone the same.
Why Was ghd at the Aje Show in Paris?
Aje unveiled its Spring/Summer 2027 collection, Unfurled, at Le Collège des Bernardins in Paris on 6 October, with ghd and Wella Professionals as Official Hair Partners. It put Australian fashion and professional hair artistry on an international stage, with ghd at the centre of the hair story.
The ghd team was led by Renya Xydis, Hair Director, ghd Creative Artist and Wella Professionals ANZ Creative Director, with ghd's Michael Mendel leading the backstage artistic team of 40 hair stylists. Rather than one uniform runway look, they built each finish around the model's natural texture, so hair became an extension of the collection's movement and sculptural silhouettes.
Aje's designers describe the direction as "effortless, modern and authentic", inspired by hair that feels instinctive rather than overworked. That suits Australia well: in a warm, humid summer a heavily controlled finish is hard to hold anyway, and lived-in texture already feels like second nature.
What Did ghd Sculpt and ghd Speed Do on the Runway?
Each tool had a clear job. ghd Sculpt created subtle bends, movement and lived-in texture. ghd Speed delivered a fast, polished foundation while respecting the integrity of the hair. Together they worked across varied hair types, which is exactly what made it possible to tailor each look to the individual.
Expert Tip: Hairhouse stylists recommend styling with the grain of your natural texture. If your hair is wavy, enhance the wave with loose bends; if it is straighter, smooth the base first and add gentle movement only through the lengths. Finish with a light hand so the hair still looks like yours.
The ghd Sculpt Straightener in Black Metal is ghd's first interactive styler, built for personalised styling, which is why it suits a trend that is all about treating each head of hair individually. If you want the backstage logic in more detail, read how the ghd Sculpt's Heat Adapt technology works and what no-damage styling tools actually get right.
How Do You Get the ghd Anti-Hair Look at Home?
Prep matters as much as the tool. Backstage, the team prepared hair with Wella ULTIMATE REPAIR to help strengthen and smooth, and used Wella ULTIMATE SMOOTH for nourishment, shine and touchable softness. At home, start with a nourishing base and a heat protectant such as ghd Bodyguard Heat Protect Spray before any heat styling.
Start with clean, conditioned hair and let it dry fully or almost fully first.
Spritz heat protectant through the lengths.
Smooth the base section by section, working with your natural direction of growth.
Add loose bends to the lengths only, leaving the roots and ends relaxed.
Break up the shape with your fingers, not a brush, and stop before it looks overworked.
Frequently Asked Questions
What does anti-hair mean?
Anti-hair is a styling approach that moves away from overly polished, uniform hair and embraces texture, movement and individuality. Instead of forcing every head of hair into one finish, the stylist enhances what is already there, so the hair looks effortless, modern and personal.
Which ghd tools were used for the Aje runway hair?
The ghd team used ghd Sculpt for subtle bends, movement and lived-in texture, and ghd Speed for a fast, polished foundation. Both worked across varied hair types, helping each model's natural texture stay at the centre of the look.
Can you do the anti-hair look on straight hair?
Yes. Smooth the base so the hair looks healthy and clean, then add very loose bends through the lengths for movement. Leave the roots and ends relaxed so it does not look styled to perfection. The aim is texture that looks natural for you.
Where can I get advice on choosing a ghd styler?
Hairhouse has more than 100 stores, salons and piercing studios across Australia, and salon appointments can be booked online. Our teams can help you choose a ghd styler for your hair type, in store or by live chat.
Ready to try it? Shop the ghd Sculpt Straightener at Hairhouse, with free standard delivery on orders over $70 and Click & Collect typically ready within 3 hours.