The Gloss Game Has Officially Changed: Say Hello to Kérastase Gloss Absolu

Emma

Copywriter & Editor, Hairhouse

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This just in: Cutting-edge Kérastase science is finally putting an end to frizz forever. The bold new Gloss Absolu Range promises to transform hair into its gorgeous, glassybest thanks to ground-breaking science, Skincare-inspired ingredients, and a sublime French scent. 
 
“There is nothing more confidence-boosting than beautiful, shiny hair,” says Rosa Carrico, Global President Kérastase. Cue the launch of Kérastase Gloss Absolu, a range of easy-to-use, innovative glossy hair solutions. 

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So, what innovation makes Kérastase Gloss Absolu such a game-changer?

‘Hydra-Glazing’ innovation is the hot tip here. The cutting-edge science that every other Haircare brand is going to wish it cracked, is now delivered directly from Kérastase to your own bathroom. Designed to provide unparalleled gloss and smoothness – that lasts for days and days – Hydra Glaze targets three functions:  

  • Plumps: It plumps hair by infusing each cuticle cell within the hair strand, creating bouncy, voluminous health.  
  • Tightens: Each cuticle cell within the hair shaft is smoothed and tightened to create an even, reflective, strong surface. 
  • Glazes: A cellular barrier is formed within the hair, preventing humidity which leads to frizz. The result is a flawless finish for days.   

But wait, there’s more gloss-inducing Ingredients… 

  • Hyaluronic Acid: Naturally found in the body, Hyaluronic Acid retains moisture and binds over 1000 times its own weight in water, which helps to further plump and hydrate the hair.  
  • Glycolic Acid: With excellent exfoliating properties, Glycolic Acid is a naturally occurring fruit acid that can penetrate and clarify the hair cuticle instantly.  
  • Wild Rose In Oil: This dreamy scent, created by French Perfumers, embodies citrus, delicate florals and rich vanilla ensuring each use of Kérastase Gloss Absolut is a truly luxurious experience.  

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The Kérastase Gloss Absolut Range: 

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Glaze Drops:  
 

“The Glaze Drops are at the heart and hero of the line,” explains Carrico. “A cult formula in the making, it is set to become a mainstay in your hair care routine – as it is mine,” she explains. “From the incredibly light texture, which veils the hair in luminosity, to the charming design, you’ll love it from the moment you lay eyes on it.”  

The lightweight formula promises up to four days frizz-free results, and the easy-to-apply pipette dropper design allows for pristine application to the areas that need it most. Imparting instant shine and nourishment, it leaves no greasy feeling on the hair, just a sublime scent and renewed, glossy hair health to go! 

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Gloss Absolut Bain Hydra-Glaze Hydra-Illuminating Shampoo: 

This incredible gel-like Shampoo is designed for long hair prone to frizz. Delivering up to four days of glossy, frizz free hair, it also cleanses the scalp and fibre surface to unlock shine whilst also smoothing the hair cuticle with each use.  

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Gloss Absolut Insta Glaze Gloss Enhancing Conditioner:  
 
The silky cream texture improves suppleness of the hair cuticle, detangling and plumping the hair. The hair fibre is instantly transformed, with hydration locked in for days.  

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Gloss Absolut Anti-Frizz Glaze Milk All-In-1 Spray:  
 
This multi-beneficial Smoothing Spray is ideal for long hair prone to frizz. It protects against Heat Styling and humidity, revealing four days of frizz-free style after each use.  
 
Shop NEW Kérastase Gloss Absolu now at Hairhouse.