Virtue Labs

Virtue Labs is set to transform your beauty routine with first-of-their-kind hair care products made with ethically-sourced human keratin to repair, smooth and strengthen damaged hair. With formulas for all hair types, discover shampoos and conditioners to nourish and restore moisture, hair treatments to de-frizz and stylers to smooth and protect.

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Behind the Brand

Virtue Labs is set to transform your beauty routine with first-of-their-kind hair care products made with ethically-sourced human keratin to repair, smooth and strengthen damaged hair. With formulas for all hair types, discover shampoos and conditioners to nourish and restore moisture, hair treatments to de-frizz and stylers to smooth and protect.

Get the look with Virtue Labs

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Test Virtue Labs have revolutionised the process of achieving healthy hair with an innovative line of hair care products formulated with a transformative protein called alpha keratin 60ku. This secret weapon seeks out damage in hair, binds to the weak spots and fills them in for stronger, healthier and more luxurious hair full of softness and shine. As the first hair care brand to use human keratin derived from ethically sourced human hair in their hair care products, Virtue Labs is a must-have brand for those who want to transform their hair into the healthiest it's ever been!

Hair care heroes
Hairhouse has your hair care routine covered from start to finish with our Virtue Labs collection. Start with a shampoo and conditioner that targets your hair type and hair concern. Move onto styling products that smooth, set, define and more with gels, hairspray, mousse and butters. Reverse damage with the Virtue line of hair treatments, including nutrient-rich serums, hair oils and hair masks. Perk up your hair with the Refresh line of products, from scalp treatments and leave-in conditioners to reinvigorate and detox.

Hair treatments & masks
Make split ends, frizz and dryness a thing of the past with transformative hair treatments that turn back the clock on damage and protect your hair against future damage. Discover amazing Virtue Healing Oil, a powerful oil infused with keratin that smooths, softens, strengthens and adds shine to all hair types and the Virtue Restorative Treatment Mask that deeply hydrates and restores moisture in under 3 minutes.

Shampoos & conditioners
We're super excited about our collection of Virtue Labs shampoo and conditioners. With a duo to target every hair type and help you tackle any concern, there's a shampoo and conditioner for everyone. Let us introduce you to the range:

Virtue Recovery—The Virtue Recovery Shampoo and Virtue Recovery Conditioner is for nourishing dry, damaged and depleted hair that needs TLC.
Virtue Smooth—The Virtue Smooth Shampoo and Virtue Smooth Conditioner are for taming frizzy hair by smoothing rough cuticles and reducing the friction that causes frizz.
Virtue Full—The Virtue Full Shampoo and Virtue Full Conditioner thicken fine and flat hair by cleaning the excess oil and buildup that weighs hair down for maximum volume. Tempted? Then try the travel-size Full Discovery Kit.
Virtue Curl—The Virtue Curl Shampoo and Curl Conditioner hydrate curly hair to minimise frizz and detangle for soft, glossy curls full of bounce.
Virtue Flourish—The Virtue Flourish Shampoo for thinning hair removes build-up and clears the follicle openings to promote an ideal scalp environment for healthy hair growth.

Styling superstars
These must-have styling products will earn their place among your most holy grail hair products, skin care products and beauty products.

Pump up the volume on flat hair with Virtue Labs Volumizing Mousse that instantly adds body and bounce with a flexible hold that lasts all day. The Refresh Dry Shampoo will keep your hair soft and wonderfully clean between washes without synthetic dyes colours or fragrances while the Frizz Block Smoothing Spray locks in moisture and protects against humidity for 72 hours.

Want an all-in-1 miracle worker? We've got a 6-in-1 styling cream for fabulous hair that hydrates, softens, adds shine, strengthens, polishes and protects against heat damage.

If you're looking to brighten hair, the Colorkick De-Brassing Shampoo is all-natural and can be used to tone, neutralise and remove brassiness from all hair colours to keep your shade looking vibrant while strengthening and hydrating with keratin.

Hair healing favourites
The right hair rejuvenation treatment can reverse damage and restore your locks to optimal health. Not only does the Split End Serum seal cuticles and repair split ends, but but it also enhances colour vibrancy and strengthens to protect against future damage. The Un-Frizz Cream uses alpha keratin 60ku to smooth cracks in the hair cuticle for the glossiest, sleekest hair yet.

If you're in need of a scalp treatment, the Exfoliating Scalp Treatment detoxes your scalp to cleanse it of impurities before rebalancing the scalp and conditioning it with botanical oils that leave zero residues.

Range of products perfect for all types of hair
Virtue Labs have the best hair products for every hair need, from minimising hair loss and promoting hair growth to replenishing moisture and nourishment with hair oils and serums. We've got products for all hair types, including:

Frizzy hair
• Coloured hair
• Dry hair
• Fine hair
Damaged hair
Thinning hair
Curly hair

Buying Virtue Labs at Hairhouse
As an official stockist of Virtue Labs, Hairhouse has all of the most popular products to add to your hair care collection for a complete hair transformation. Get started today by adding your favourites to the shopping cart for easy checkout and free delivery when you spend over $50 Australia-wide!

Is Virtue shampoo safe for colour-treated hair?
Virtue products are manufactured to the highest standards using premium ingredients that are safe for all hair types, including colour-treated hair. Not only are they free from artificial nasties like parabens, sulfates and phthalates that can strip colour faster, but they're also gluten-free, cruelty-free and work with colour-treated hair to increase colour vibrancy and prevent fade.

What is the best Virtue shampoo for curly hair?
The Virtue Curl Shampoo and Virtue Curl Conditioner are the ultimate duo for curly hair. The rich shampoo cleanses curls from build-up and oils to leave it hydrated and free from frizz while maintaining the natural curl pattern.

You can follow up with other Virtue Labs products made for curly hair, including the Curl-Defining Whip to smooth and de-frizz, the Curl-Defining Gel to hold and define curls and the Curl Leave-In Butter to protect, repair and intensely hydrate very dry hair.

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