House Newness : Introducing Maria Nila

Hair Health

House Newness : Introducing Maria Nila


Jade Vincent

Editor & Copywriter at Hairhouse


A dream come true for planet-conscious beauty lovers: Maria Nila has arrived!

A Scandi-brand born from respect for the planet, animals, and (of course) hair, Maria Nila is 100% vegan, cruelty-free and dedicated to climate-friendly and colour-protecting hair care.

Counting Stockholm’s ultimate cool-girl Matilda Djerf, Victoria’s Secret Angel Elsa Hosk and Stranger Things alum Sadie Sink as past and present ambassadors, Maria Nila is the hair care brand to know.

Here’s why.

View this post on Instagram  A post shared by Maria Nila (@marianilastockholm)

Humble Roots

Inspired by founder Ann’s great-grandmother Maria Nila who had a deep love for the planet and its animals, the brand was created by the Wikström family from a garage in the South of Sweden back in 1999.

Hair Care That Actually Works

From in-shower essentials like the Head & Hair Heal Shampoo and Head & Hair Heal Conditioner to sink-side stylers, including the True Soft Argan Oil and Structure Repair Leave-In Cream, there’s a product for every hair type and concern. 

Inspo? Turn to the Queen of the 90s blow-wave Matilda Djerf for her go-to Maria Nila products.


Thoughtful Active Ingredients

Maria Nila believes animals shouldn’t be involved in our journey for great hair. So, every efficacious ingredient is 100% vegan, and every hardworking formula is 100% cruelty-free. They’re proudly registered with PETA, Leaping Bunny and the Vegan Society.

Sustainable Edge

Furry friends aside, Maria Nila uses CO2-compensated packaging to mitigate climate change. They also partnered with ZeroMission and Plan Vivo to climate compensate for their total CO2 emissions. Since the initiative kicked off in 2016, Maria Nila has contributed to the planting of 240000m2 of forest in Nicaragua.