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Bright Blonde Priming Serum 100ml

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Looking after your blonde hair is essential - and Oribe's Bright Blonde Priming Serum is the perfect way to start. With violet and pearlised pigments, it tones and eliminates brassiness, while replenishing moisture and protecting against heat damage.

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Free Gift

Free Oribe Cote d’Azur Body Care Kit when you buy 2+ products, valued at $40. Gift is added at the checkout. T&CS apply.

$68.00
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6 payments of $11.33 with

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Order before 3pm for delivery today. Cost calculated on distance to the nearest stocked store and provided at checkout.

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Standard Delivery
2-6 business days. Free on orders $50+

$10.95

Express Delivery
1-3 business days

$14.95

Looking after your blonde hair is essential and Oribe's Bright Blonde Priming Serum is the perfect way to start. With violet and pearlised pigments, it tones and eliminates brassiness, while replenishing moisture and protecting against heat damage. Your hair will be restored, soft to the touch, and shining with health.

Benefits:
- Brightens, tones and eliminates brassiness.
- Provides 450°F heat protection.
- Helps to repair and strengthen over-processed, brittle hair.
- Replenishes lost moisture to hydrate and restore softness to dry hair.
- Smoothes the cuticle and helps to improve elasticity.
- Enhances vibrancy for healthier-looking hair.
This serum has been formulated for use on damp hair, prior to heat styling.

Work through your hair, combing gently to distribute, and then blow dry.

Layer with other styling products as required.
Complete Ingredient List
Aqua/Water/Eau, Pentylene Glycol, Polyquaternium-37, Dicaprylyl Carbonate, Glycerin, Dipropylene Glycol, Polyglyceryl-6 Stearate, Hydrogenated Ethylhexyl Olivate, Parfum/Fragrance, Polysilicone-29, Polyquaternium-16, Dimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Chlorphenesin, Sodium Benzoate, Citrus Limon (Lemon) Peel Extract, Synthetic Fluorphlogopite, Disodium EDTA, Lauryl Glucoside, Hydrolyzed Hyaluronic Acid, Polyglyceryl-6 Behenate, Salvia Hispanica Seed Extract, Sorbitan Oleate, Chamomilla Recutita (Matricaria) Flower Extract, Trehalose, Caprylyl/Capryl Glucoside, Xylitol, Butylene Glycol, Zingiber Officinale (Ginger) Root Extract, Citric Acid, Quaternium-95, Phenoxyethanol, Ethyl Linoleate, Glycolic Acid, Ethyl Oleate, Lactic Acid, Hydrolyzed Verbascum Thapsus Flower, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate, Sodium Hyaluronate, Propanediol, Sodium Phosphate, Benzyl Alcohol, Citrullus Lanatus (Watermelon) Seed Oil, Oryza Sativa (Rice) Bran Extract, Potassium Sorbate, Litchi Chinensis Fruit Extract, Caprylic Acid, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lavandula Angustifolia (Lavender) Flower Extract, Opuntia Tuna Fruit Extract, Viola Odorata Flower Ex(more...)
SKU: 223488

The Benefits

For the Hair-Obsessed 

Best selling and award-winning brand. 

The Luxury of Performance 

Blending craftsmanship and performance with ultra-high tech, innovative formulas. 

The Signature Fragrance, Côte d’Azur 

Created by legendary 19th Century perfume house to compose a beautiful experience. 

For the Hair-Obsessed 

Best selling and award-winning brand. 

The Luxury of Performance 

Blending craftsmanship and performance with ultra-high tech, innovative formulas. 

The Signature Fragrance, Côte d’Azur 

Created by legendary 19th Century perfume house to compose a beautiful experience.